products and services

A Guide to the Competitive Pricing Strategy — For B2C and B2B

Lower pricing is a winning strategy to raise sales and this is true for both B2C and B2B companies. Customers always prefer products or services that come at the best price. As a seller, you definitely want your prices to be lower than your competitors. But how do you do that and still turn a …

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helping webmasters and content creators

Most website owners find they don’t have to worry much about what Google is doing—they post their content, and then Googlebot discovers, crawls, indexes and understands that content, to point users to relevant pages on those sites. However, sometimes the technical details still matter, and sometimes a great deal. For those times when site owners …

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Launching SEO Audit category in Lighthouse Chrome extension

We’re happy to announce that we are introducing another audit category to the Lighthouse Chrome Extension: SEO Audits. Lighthouse is an open-source, automated auditing tool for improving the quality of web pages. It provides a well-lit path for improving the quality of sites by allowing developers to run audits for performance, accessibility, progressive web apps …

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Real-world data in PageSpeed Insights

PageSpeed Insights provides information about how well a page adheres to a set of best practices. In the past, these recommendations were presented without the context of how fast the page performed in the real world, which made it hard to understand when it was appropriate to apply these optimizations. Today, we’re announcing that PageSpeed …

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Introducing the new Search Console

A few months ago we released a beta version of a new Search Console experience to a limited number of users. We are now starting to release this beta version to all users of Search Console, so that everyone can explore this simplified process of optimizing a website’s presence on Google Search. The functionality will …

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Make your site’s complete jobs information accessible to job seekers

In June, we announced a new experience that put the convenience of Search into the hands of job seekers. Today, we are taking the next step in improving the job search experience on Google by adding a feature that shows estimated salary information from the web alongside job postings, as well as adding new UI …

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