customers

6 Customer Service Trends You Can’t Ignore in 2020

Last year was full of grand ideas, innovations and surprises in the customer support field. And the biggest humbling realization was that price and product are no longer the only competitive differentiators that make customers stay loyal. But this year, the biggest differentiator is customer experience. Good CX comes down to the highest standards for …

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3 Simple Ways to Generate More Returning Visitors to Your Site

Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it costs 5x more to acquire new customers than it does …

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How Neuroscience Affects Customers’ Buying Behaviors

Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. …

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3 Steps to Create a More Effective Reputation Management Strategy

Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet – …

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A Step-by-Step Guide (With Templates)

NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing …

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The Best Twitter Traffic Hacks to Grow Your Business

Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day, it’s easy for yours to get lost in the shuffle. Not only that, but it’s estimated that the average lifespan of a tweet is a mere 18 minutes. That’s low. And when you factor in Twitter’s ongoing …

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How to Use Amazon Reviews for Content and Product Development

To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. The next three on that list — eBay, Apple and Walmart — don’ have anywhere near that number …

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The Art of UX Storytelling: How to Create Your Brand’s Story

Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. When it comes to marketing, through narratives and immersion a storyteller can build …

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The Complete Guide to Google My Business

Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. A well-maintained listing can improve your visibility for local search terms and help you effectively present your brand to local customers. When consumers are searching for a local …

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11 Companies That Are Doing Mobile Advertising Right

UPDATED FOR 2019! This post has been upgraded with fresh, new examples and up-to-date stats. Enjoy! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both …

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12 Reasons Your SEO Strategy Is Failing

NOW UPDATED! This post has been refreshed for 2019. Enjoy! Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused …

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What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew …

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