Whether it’s through micro influencers, customer advocates or celebrity endorsers, we all have seen the rise of user-generated content on social media. It shouldn’t be that surprising either. Why? Well let’s start with the fact that Facebook’s newly improved Page Insights for businesses expects some to see a dip in organic reach–even lower than previously […]
Your content is all published and you’ve registered all your social accounts. Now what? How do you get the word out about your pages and where do you focus your time? These social media promotion ideas will kickstart your marketing initiatives. But first, let’s get some of the basics out of the way. You want
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With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an
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Having good copywriting skills is an important part of a social media manager’s toolkit. On Twitter you have to tell a story–but succinctly. And on Instagram, the photo has to match a carefully worded caption. How do you keep all of this balanced with your brand’s marketing strategy goals? Writing for social differs from other
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You worked really hard on those social media posts for an upcoming campaign, but do you have any idea how many people will engage? Learning the best times to post on social media is more than just turning a few clicks into a dozen. This data lets you understand your audience inside and out. And
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Most businesses benefit from content. But for B2B companies, content marketing makes a huge difference—like 67% more leads difference. Most founders and leaders just don’t know where to start. And with content, the starting line is of massive importance. This is our guide to creating valuable B2B content. We’ll go over how your B2B company
Managing social media in higher education is a unique challenge. At first glance, you would speak to the students attending the school. But a higher education institution is more than that. It’s a community of students, educators, researchers and alumni. Let’s also not forget interacting with prospective students. We’ve previously hosted a webinar with social
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Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. Still, surely there’s no such thing as a website that’s never impacted by Google algorithms, right? As
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If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need. Besides, they’re more similar than you might think. No matter what’s hot or if new marketing
Perhaps one of the biggest hurdles of social media for brands is the pressure to “keep up.” Platforms come and go. User behavior changes. As a result, the way brands approach social media has to change too. Heck, looking at a guide on how to “dominate” Facebook from 2010 feels like reading hieroglyphics today. Rewind
