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How to Get Started in 2020

Social media is one of the best ways to market your business. There are 3.5 billion people using social media worldwide, which is 46% of the world’s population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. One of the easiest ways to reach …

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9 Mission-Critical Lead Generation Metrics You Need To Track

The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on …

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News Roundup 25th October 2019

Marketers too focused on transactions, Snapchat’s strong Q3 results, Amazon’s new News app, Twitter’s poor Q3 results, New adaptive Google banner ads, Instagram testing new feature Almost half of marketers have admitted to being too focused on getting money in the bank at the expense of building customer relationships. Snapchat reports strong Q3 results and …

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Twitter’s ‘bugs’ drag Q3 ad revenue down to single-digit growth

Twitter’s ad revenue growth dropped to single digits over the summer and estimated that recent bugs have cost the company at least $24m in lost income. The microblogging platform posted third-quarter overall revenue of $824m (£639m), up 9% year on year – lower than the 21% growth posted in the previous quarter. Twitter said its …

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3 Steps to Create a More Effective Reputation Management Strategy

Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet – …

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Twitter Chat Template – Teacher Tech

  Twitter chats are a great way for educators to interact with other educators. Interacting with teachers not just at our school widens our access to ideas, resources, and teaching techniques. I have created a spreadsheet to help you moderate or participate in a Twitter chat. Template alicekeeler.com/twitterchat Moderating a Twitter Chat A twitter chat …

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News roundup 11th October 2019

Twitter admits ad targeting data bug, digital media provides best ROI, TikTok under fire or using Creators’ videos, Facebook testing new multi-image layouts. Twitter has admitted that a ‘bug’ has allowed data submitted for safety purposes to be used for ad targeting, prompting many in the industry to blast the platform. A new survey of …

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Trump gets on Twitch – TechCrunch

The reelection campaign will be livestreamed. US president Donald Trump has joined Amazon-owned livestreaming platform Twitch. Twitch is best known as a social video streaming platform for gamers but does host other content, including politics. The verified DonaldTrump Twitch account, spotted earlier by Reuters, has just one video in the recent broadcast section so far: …

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Twitter Accidentally Used Phone Numbers and Email Addresses For Advertising

Twitter is the latest company to admit to a privacy faux pas. In a statement Twitter informed users that phone numbers and email addresses intended for security may have inadvertently been used for advertising purposes. Twitter uses Tailored Audiences, a customized version of an industry-standard platform designed to allow “advertisers to target ads to customers …

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Twitter has a ‘hide reply’ feature you may not be aware of

Twitter launched its ‘hide reply’ feature earlier this year (Getty Images) Twitter has a little-known feature that allows users to hide any replies to a tweet they don’t like. It was quietly introduced earlier this year with the idea of giving Tweeters a way to control the conversations they want to have on the platform. …

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