SEO campaigns

How can brands use SEO to capture new users and markets?

The tale of the online giants can largely be put into two boxes. The first box is the Amazons of the world — you create a landing page, the landing page ranks and you control a new sector of the market. The second box is the online giants that don’t need SEO. This latter box …

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Ten reasons your SEO campaign isn’t working

The pursuit to keep up with the latest SEO trends has managed to overwhelm a lot of website owners and marketers in the digital sphere. Competition is driving this mad race of ranking further and maintaining your online presence has become more difficult than ever. The top reason for brands taking their Search Engine Optimization …

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