google algorithm updates

9 SEO Trends You Can’t Ignore in 2020

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for …

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How to fix your website if you were hit by Google Medic

Did you see your website’s ranking dwindle following the August Google Medic update? Find out how you can recover As you might expect given its name, “Medic” – Google’s August 2018 algorithm update – affected many websites in the health sphere. This included domains publishing content related to health, wellness and fitness. However, these weren’t …

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News roundup 14th June 2019

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools One of the biggest updates recently – besides Google’s algorithm update – is the news that the search engine will …

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Debunked: Nine link building myths you should ignore in 2019

Almost anyone running a B2B or B2C business knows that Google and other search engines like quality links, and could consider them as one of the top ranking factors. So, if you want your website to rank higher than your competition on search engines, a proper link building strategy is not debatable. However, if you’re …

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A quick guide to SEO in 2019

Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced to check early and often when changes appear in search to see how they’re playing out differently based on the industry (and even the search …

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Ten reasons your SEO campaign isn’t working

The pursuit to keep up with the latest SEO trends has managed to overwhelm a lot of website owners and marketers in the digital sphere. Competition is driving this mad race of ranking further and maintaining your online presence has become more difficult than ever. The top reason for brands taking their Search Engine Optimization …

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How the winners from Google’s EAT update demonstrates the new standards for content quality

Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived Since Google announced the ‘broad update’ in August, leading brands have seen some significant and sometimes …

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What were Google’s biggest search algorithm updates of 2018?

Search came a long way this past year. We saw the appearance of the zero-result SERP, featuring knowledge cards for answers such as conversions and times. We welcomed the mobile-first index and the mobile speed update. With the focus on mobile, we saw meta description lengths shorten from 300+ to 150 or so. We saw …

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An updated look at Alpha-Beta in a world of close variants

Google has recently updated exact match close variants; now implied words, paraphrase words and same-intent keywords are allowed to match to exact match keywords as close variants. This change gives advertisers less control over their exact match keywords and gives Google more control to appropriately match search query intent to similar keywords. For advertisers using …

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A cheat sheet to Google algorithm updates from 2011 to 2018

Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Some of them remain unnoticed, others turn the SERPs upside down. So, this cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Panda It …

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Google’s core algorithm update: Who benefited, who lost out, and what can we learn?

There’s been much talk recently about Google implementing a broad core algorithm update. A couple of weeks ago, webmasters started to notice changes to their search rankings which many suspected were due to an update to Google’s core algorithm. Google subsequently confirmed this via a tweet to its Search Liaison account, manned by former Search …

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A Comprehensive History of Google Updates (and a Look to the Future)

A Comprehensive History of Google Updates (and a Look to the Future) Published 01/31/2018 by Jayson DeMers | 1 Comment In the world of search engine optimization (SEO). Few topics have generated as much collective attention as the development and emergence of Google algorithm updates. These coding additions to Google’s search …

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