SEO copywriting

Crafting a good page title for SEO • Yoast guide to title tag SEO

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a …

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Content planning for your (growing) blog: 6 easy-to-use tips

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re …

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Should You Outsource Blogging? The Pros and Cons of Hiring Content Writers

Have you ever considered outsourcing your blogging by hiring content writers? Depending on what blogging strategy you’re currently using, this could sound like a godsend. The basic idea is simple; you’ll hire a writer or team of writers to take over writing and publishing articles for your blog (or for outsourcing your off-site link building). …

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How to use headings on your site • Yoast

Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Headings help users and search engines to read and understand text. They act as signposts for the readers, and make it easier for people to understand what a post or page is about. …

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