As a marketer, you’ve likely noticed the shift across the industry when it comes to targeted audiences. Millennials are now the primary group that everybody talks about and extensively analyzes on social media. The reason for this is simple. Within the last few years, there has been a massive wealth transfer between baby boomers and their […]
Humans love telling and hearing stories. From children’s nursery rhymes to week-long box-set binges. Stories define who we are and how we understand the world. And that is why storytelling is one of the most powerful ways to breathe life into a brand. It helps give products and services an identity. Many think marketers have
We all know that social media has significantly changed the way the world operates, from the way we interact to the manner in which we conduct business. We have an astoundingly vast amount of information at our fingertips. Fortunately and unfortunately, we get to witness firsthand the beauty (and the horror) of the world, every
The proliferation of social media, in addition to traditional media channels, has created a seemingly endless list of channels in which brands can reach their customers. But marketers should save themselves the headache of trying to use every channel, or at least attempting to vet them all, by remembering that their priority should be impactful
Influencer marketing is like word-of-mouth on steroids: people trust influencers just as much as their friends and family, but influencers have a lot more reach than individual customers. According to McKinsey, influencer marketing campaigns bring in $6.50 for every dollar spent, and twice the sales of paid advertising. So how come only 15 percent of
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As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision makers who were previously outside of your circle of influence, and your sales efforts during
As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners of the globe, that doesn’t mean it’s
One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are numerous avenues you can use, from online and offline advertising, to search engine marketing, e-newsletters, social media, and more. However, these days, in a world where more
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Every time Stone Temple tweeted about this post, they got more traffic. We don’t have the y-axis from this graph, but if we just crudely measure the first tweet compared to the second, third, and fourth tweets, we see that Stone Temple got about 150% more traffic from those later tweets. Would you not like
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If early signs are any indication, the 2017 holiday season will look a lot different than previous holiday seasons for retailers. That has huge implications for the types of marketing campaigns they will run. What Happened to Black Friday? First of all, you’re a lot more likely to hear that “Black Friday is dead” this
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