Social Networks

MediaLab acquires messaging app Kik, expanding its app portfolio – TechCrunch

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S. Securities and Exchange Commission. Livingston …

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“Troll Factory” turns disinformation campaigns into teaching game

Enlarge / You, too, can become a Director of Disorder. Yle Half of the battle against disinformation campaigns is educating people about how they work. And that’s why the Finnish public broadcasting company Yle—Finland’s equivalent of the BBC—has created a game called Troll Factory. The game, which recently won the European Journalism Centre and Google …

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How to Effectively Use Social Media for Real Estate

While businesses of all shapes and sizes can benefit from a smart social presence, the importance of social media for real estate really can’t be overstated. Don’t just take our word for it, either. According to a recent study from the National Association of Realtors, social has become integral to scoring clients and closing deals …

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Everything You Need to Know About Social Media Algorithms

Ah, social media algorithms. For some marketers, they’re like little data puzzles just waiting to be solved. But if you’re like most businesses trying to tackle social media, they’re a sort of boogeyman. The great “unknown” that’s holding your content down. Algorithms might seem helpful and mostly harmless to the average social customer, helping sift …

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The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019

With 2019 freshly arrived, it is a good idea to look at the business strategies that you are planning to implement this year to ensure that it’s a good year for your e-commerce business. Among the many battle plans that you should formulate, one of the most important is your social media strategy. Time and …

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The essential guide to Snapchat for business

Snapchat is one of the fastest-growing social media platforms. Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Snapchat’s popularity shouldn’t be ignored by businesses. Active users tend to spend 30 minutes on the app. 78% of users are young (18-24) and almost …

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How to Sell on Pinterest: A Step-by-Step Guide for Social Brands

Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel, …

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