URL structure

Ten SEO aspects for web designers to master

Web design isn’t just about aesthetics; it’s about how a site is put together under the hood. Design choices can have a big impact – positive or negative – on a site’s SEO. In turn, this can affect the site’s performance over its entire lifetime. If you’re a professional web designer (or if you’re creating …

Ten SEO aspects for web designers to master Read More »

Build it and they shall come: Why your SEO architecture and search strategy must be aligned

As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google? In most organizations, organic search optimization becomes a layer that is applied after the fact. After the brand teams, product …

Build it and they shall come: Why your SEO architecture and search strategy must be aligned Read More »