SERPs

What Is Content Decay and How It Affects Your SEO

HEADS UP: If you’re looking to boost your SEO traffic quickly, an easy way is by updating old content. Try our FREE tool, Content Decay, to check if you’re losing traffic due to declining pages (so you can refresh those posts and win back that SEO juice!). Click here to get Content Decay for FREE. …

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8 Essential SEO Reports to Create for Your Client in 2020

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That’s how you know whether your business is growing or not. Generally, pulling a monthly report is …

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9 SEO Trends You Can’t Ignore in 2020

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for …

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How Long Does It Really Take to Rank on Google?

The short answer is six months to one year. The long answer is: it depends. Back in the early 2000s, ranking on Google was pretty easy. You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks …

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Competitor analysis helps to: Figure out the exact strategy used by your competitors …

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5 Ways to Improve Your SEO Without Building Links

When it comes to improving your website’s SEO, most advice includes a call to focus on building links. There’s a good reason for that — it works really well for some people (usually the people telling you that you need to do it). But here’s what they don’t tell you: there are other ways to …

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How SEO Will Change in 2020…and You’re Not Going to Like It

Are you ready for SEO in 2020? I know you’re probably saying, “But Eric, 2020 is months away! Why do I need to worry about that now?” I’ll tell you why. Things are going to change in a big way and if you aren’t preparing now, you’re going to miss the boat.  The biggest change …

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How to Rank on Page 1 of Google for Thousands of Keywords

What if I told you that you could rank on the first page of Google search results for thousands of keywords? My guess is that you’d first ask how much it was going to cost you. The answer is…not that much. The more material you give Google to index, the better you’ll be able to …

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How to Use Social Media to Substantially Improve Your SEO

In our modern world, social media is now one of the first places where many customers are interacting with businesses. But what is truly interesting to note is that social media now has a strong influence on consumer search behavior, too – and some platforms are turning into veritable search engines themselves. In fact, 54% …

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Why You Should Use Long-Tail Keywords in Your SEO Campaign

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords …

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Essential WordPress SEO Plugins: The Marketer’s Toolkit

Plenty of webmasters today are building their sites on the WordPress platform – and with good reason! Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site …

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Google + Amazon: Data on market share, trends, searches from Jumpshot

Last week, we hosted another happy hour here at our New York office. This one was titled “Energizing Ecommerce: Retail winners, losers, and Amazon,” and was created in collaboration with Jumpshot. Here are highlights from the event around Amazon and Google, and their market shares in ecommerce. Our speaker for the evening was Steve Kraus, …

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