Huge Wave Of Digital Transformation, Says Salesforce CEO


“There’s a huge wave of digital transformation,” says Salesforce co-CEO Keith Block. “A lot of these different technologies are coming together. I have the opportunity and Mark has the opportunity to go around the world and talk to a lot of other CEOs. There’s just this huge imperative around digital transformation. Everybody needs to get closer to the customer. Everybody’s trying to improve that customer experience. That’s where Salesforce really brings value to the table.”

Keith Block, co-CEO of Salesforce, discusses the company’s blowout earnings announcement and how their growth is powered by a huge wave of digital transformation happening worldwide. Block was interviewed by Jim Cramer on CNBC:

There’s A Huge Wave Of Digital Transformation

We are so very excited. We’ve had great execution and lots of customer success. A lot of this is really powered by this wave of digital transformation that we’re seeing all over the world. There’s a huge wave of digital transformation. A lot of these different technologies are coming together. I have the opportunity and Mark has the opportunity to go around the world and talk to a lot of other CEOs. There’s just this huge imperative around digital transformation. Everybody needs to get closer to the customer. Everybody’s trying to improve that customer experience. That’s where Salesforce really brings value to the table.

There’s a huge TAM for CRM. We’re creating that TAM and we’re executing incredibly well and that’s really driven by customer success. There is this thing referred to as the 360-degree view of the customer. That is all about the walls of sales and service and marketing coming down. That is what our 360-degree platform is all about and our customers are looking for that. They’re looking for growth strategies. That’s why you see these great results.

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It’s About Bringing Companies Closer To Their Customers

We have been recognized widely as one of the most innovative companies in the world. That takes two forms. One is obviously organic innovation and there’s been plenty of that in our history. That’s why we’ve been so successful and our customers keep coming back. But we also have acquisitions. We’ve got a fantastic history of execution. Whether it is the ExactTarget acquisition, or most recently, a year ago, the MuleSoft acquisition, those have all been wildly successful for our customers.

I had the opportunity to go to Milan to meet with the CEO of Unicredit (in Italy). We’re glad to welcome them to the Salesforce family. They’re going through a transformation that every financial services institution is really going through. It’s all about improving the customer experience. It’s all about reinventing the business model. It’s all about transformation in the retail bank. Unicredit gets it and we’re thrilled to welcome them to the family. They’re doing some of the things that you see being done at Barclays Bank or Citibank or many of the other great financial services institutions. It’s about digital transformation. It’s about bringing companies closer to their customers and that’s what Salesforce is doing.

Companies Are Investing In Their Growth

FedEx is a storied brand. It’s a 50-year-old company, they revolutionized the package industry. Fred Smith is an iconic visionary CEO and now they’re taking it to the next level through customer experience. They’re leveraging Einstein to have predictions and make a better customer experience around knowledge. For example, if you had a challenge in some particular way, and FedEx is high quality, but if there were a challenge an agent can help you by bringing relevant information recommended by Einstein to drive a better experience. There were a million use cases of Einstein just like that in many many industries.

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What we’re seeing all over the world is this wave of digital transformation. That digital transformation begins and ends with a customer. We’re seeing CEOs invest. They’re investing in their future. They’re investing in their growth. They’re investing in customer experience across all industries, all geographies, and all segments. It has never been more important. That’s why you’re seeing this growth and you’re seeing these results (with Salesforce). We’re just co-innovating and co-creating with these customers, these companies. That’s why we’re having so much success on their behalf.

There Is A Huge Wave Of Digital Transformation, Says Salesforce CEO Keith Block



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