CustomerExperienceNews

Adobe CEO Focused On Delivering Innovation

“We’re in rarefied atmosphere,” says Adobe CEO Shantanu Narayen. “We’re focused on delivering an incredible innovation roadmap across all three of our clouds. We look forward to sharing more about our forward-looking strategy at the analyst meeting at MAX. We do look forward to the FA meeting. That’s when we lay out the growth opportunities …

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The Agreement Cloud Is Going To Be The Next Big Cloud, Says DocuSign CEO

“The new cloud opportunity that we see is in the Agreement Cloud,” says DocuSign CEO Dan Springer. “It is going to be the next big cloud because we think this is about bringing multiple clouds together. We work strongly with ERP and strongly with CRM. We’re actually finding opportunities increasingly every day to make the …

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Huge Wave Of Digital Transformation, Says Salesforce CEO

“There’s a huge wave of digital transformation,” says Salesforce co-CEO Keith Block. “A lot of these different technologies are coming together. I have the opportunity and Mark has the opportunity to go around the world and talk to a lot of other CEOs. There’s just this huge imperative around digital transformation. Everybody needs to get …

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Selling To the Enterprise Has Been Wildly Successful

“We really took a strategic imperative about two and a half to three years ago to step up our enterprise game,” says SurveyMonkey CEO Zander Lurie. “This has been a company that has thrived in going direct to end-users. We’ve built up a user base, a paid customer base, today of almost 700,000 people. But …

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Mobile Is Finally Coming To the Enterprise, Says ServiceNow CEO

“Mobile is coming to the enterprise, finally,” says ServiceNow CEO John Donahoe. “It’s been a long time coming. Our release in Q3 will have native out of the box consumer-grade mobile capability. So now any ServiceNow customer can have a brilliant mobile onboarding app so that their new employees can get up to speed quickly …

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Our Efficiency Is Driven By Technology

“It’s absolutely a fair statement that we are actually a technology company that is really fabulous at banking,” says Bank of America CEO Brian Moynihan. “We have 37 million digital customers, 28 million mobile customers. It’s all been automated, wires and stuff, but now the interface with the customers is much more automated. That efficiency …

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Our Machine Learning Platform Helps Brands Retain Their Customers, Says Medallia CEO

“We’re a platform that helps some of the biggest brands in the world really understand their customers in live time and communicate with them while they’re in an experience,” says Medallia CEO Leslie Stretch. “Instead of a survey after they’ve left a hotel, they communicate them while they’re there, check in on the experience and …

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It Is a Multi-Cloud World, Says VMWare COO

“VMWare allows the datacenter to act like a public cloud,” says VMWare COO Sanjay Poonen. “It is a multicloud world. While AWS will be first and preferred for us, we want every customer that has VMWare in the private cloud but AWS, Azure, Google, IBM, and Alibaba, those are the top five hyperscalers, and all …

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Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other …

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There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer

“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to,” says AMA Chief Experience Officer Todd Unger. “Even though my purview here is mostly communicating between …

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New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely …

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We Are An Experience-Driven Company, Says Chewy CEO

“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh.  “We’re an experience-driven company. This is not a cost. This is an engagement mechanism. We’ve partnered with about a thousand local artists across the country. We think of this as an experience building. We have 90 percent re-ups (of …

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