Choosing a category from a million possibilities for your digital asset is more than enough to drive us crazy. But it doesn’t have to be! Follow these six steps to making sure you’re choosing a category that’s inspired by data, has high success potential, and most importantly is in line with your whole team’s goals. […]
How to Win With Guided Selling, Part 1: Prioritizing a Topic Read More »
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Your meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind. And whenever Google changes its mind about something, we need to adjust accordingly. It’s
Meta descriptions are going to be shorter again • Yoast Read More »
Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers
At this year’s Google I/O conference, Google CEO Sundar Pichai unveiled a brand-new voice assistant, Google Duplex, that introduces a new way to carry out “real-world” tasks over the phone, like booking a hair salon appointment or making reservations at a restaurant. The ramifications of technologies like this are many, but what really interested me
It’s time for local business to take voice search seriously Read More »
With an annual spending power projected to hit $1.4 trillion by 2020, it’s no wonder millennials are a hot topic for marketers all over. More than ever, businesses must tailor their content strategies to appeal to millennials—but how do you effectively market to and engage this group? Typecast as lazy and entitled social media addicts
How Millennials Consume Content (& How to Better Engage Them) Read More »
If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. And chances are, you’re struggling to get people to download them. Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small,
How to Create Great Gated Content From Existing Content Read More »
Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product. According to Nielsen Research, Training and Consulting Group, the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer. And the first
Why You Need An Animated Explainer Video For Your Business Read More »
Building, growing and maintaining an in-house search marketing team can be a challenge for any organization. In Part 1 of this two-part series, “How to build an in-house search marketing team,” I will address each of those issues, as well as outline different organizational structures that will give an in-house team the best possible chance
A good business dashboard can make a huge difference to your small businesses’ success. It’s one of the best ways to keep track of your entire business and everything it entails: from sales to social media marketing, and from business finance and accounting to keeping track of your team’s work. In this blog post, I’m
Why You Need to Use a Business Dashboard For Your SME Read More »
