NOW UPDATED! This post was expanded for 2017 with new information, examples, and stats on website competitive analysis. Enjoy! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” Like anything worth having, the unfortunate reality of running a business is that you are going to face a lot […]
4 Free Methods to Excel at Digital Marketing on a Budget It’s easy for small businesses to get discouraged when looking at all of the financial resources that larger brands have available at their disposal. However, just because you don’t have a six- or seven-figure marketing budget, doesn’t mean you can’t be successful. Digital marketing
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If you’ve ever been stuck in torrential rain waiting for a delayed train after a long day at the office, the chances are pretty decent that you’ve fantasized about working remotely at least once or twice. Telecommuting – one of the fancier terms for working remotely – seems to be the perfect arrangement for
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Let’s cut right to the chase here, kids. The answer to the question posed in the title is “largely yes” according to Alicia Hatch, CMO of Deloitte Digital. She cites the 2016 Gartner Spend Survey which found that CMOs had one of the highest technology spends of any C-suite member and is on track to overtake CIOs in 2017. To further support her belief
Two years ago, Dr. Brett Kotlus quit his job as a cosmetic surgeon. Everyone thought he was nuts. Why? He was moving to New York to start his own cosmetic surgery practice. “People told me I was crazy to move my practice from Detroit to New York because it’s the most competitive and expensive city
Your email list is an asset. I don’t know how much business you are driving from Facebook, Twitter or Pinterest. But have you ever thought what would happen to your business if they die one day? You might be getting tons of traffic from Google organic search results… and generating good sales every month. But
Let me ask you a rather blunt question – Are you on track to meet your goals this year? If you are reading this on a Sunday, you might be wondering why I chose to post today. (If you didn’t get to this until Monday then let’s get the week started!) I’m writing this today
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There was a time when social media marketing was something that got assigned to a couple of interns who enjoyed Tweeting and posting to Facebook. Fast forward to today, and social is likely a key piece of your brand’s marketing strategy. Instead of interns, there are complete departments dedicated to social media marketing. With this growth, the
Over the last couple years, I’ve seen more and more people in technology trying to make government work better. They’re idealists who are also making a large impact. These are people that I respect–some of them worked to fix healthcare.gov, for example. From talking to many of them, I can tell you that their energy
There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator. Here is the short version… Imagine registering a domain for $10, building a business on it, and then learning the renewal fee will increase to hundreds of $ a year.— Elliot
