Since it started as an online bookseller in 1994, Amazon has challenged and basically rewritten the rules of retail. Worth at least $356 billion today, Amazon is the leading e-retailer in the United States with close to $178 billion in 2017 net sales. When it comes to Amazon Prime, the company has more than 100 […]
How To Create An In-Store Experience That Beats Out Amazon Read More »
Are you old enough to remember the first version of the internet? You’d do an internet search, and about 20,000 items came back as “relevant”? Maybe you searched for “cat videos” and you got website listings of all cities with the letters “c-a-t” in them, or you got a bunch of links to videos of
How to Treat Your Buyers Like Cat Videos with Context-Based Lead Routing Read More »
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Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Not for the fun of it (although I genuinely enjoy most
Darren: Hey there and welcome to episode 261 of the ProBlogger podcast. My name is Darren Rowse, and I’m the blogger behind ProBlogger. A blog, podcast, events, courses, ebooks, and lots more that helps bloggers to start blogs, to grow their blogs, and to build profit around their blogs. You can find more about what
Brick-and-mortar store owners have unique considerations when it comes to marketing their content online. The practice of content marketing involves interacting with your customers in an online space, through your website, social media networks, and other digital means. If you exclusively sell your products offline, you might think this doesn’t apply to you. Small brick-and-mortar
While there are plenty of reasons to guest blog as a way to establish thought leadership and reach a wider audience on different websites, is there a benefit to publishing other people’s guest posts on your own company blog? (Obviously, I set you up for that.) Of course there is! I’m a big fan of having
5 Reasons You Should Invite Guest Bloggers to Contribute to Your Blog Read More »
You’ve had a world-shaking business idea. You created a unique product or service that solves an unaddressed customer pain point, and now your organization is ready to take the company live and start making a difference for your target audience. Now it’s all about bridging the gap between your company’s products/services and your potential customers.
In-House Marketing vs. Hiring a Marketing Agency Read More »
Everyone uses email. It’s a fact of life that offers, specials, important announcements, invitations and special messages all arrive daily in our inbox. That makes email one of the most accessible places to reach customers. Email marketing is a blend of art and science. You need the technical know-how to make the system work the
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