As we grapple daily with the mayhem of modern marketing it may be hard to believe, but once upon a time marketing was fairly simple. If you covered the big three – print, radio, and television – you were in pretty good shape. In those simpler times, we could carefully craft an annual marketing plan […]
How to 6x Your Output With an Agile Marketing Process Read More »
A case study in how to reduce the time spent preparing and deploying brand emails. Most ecommerce retailers run a permutation of some or all of the following platforms and systems; ecommerce software, CMS, CRM and each of them store valuable data about their customers or products. This data can and should be leveraged in
6X faster email creative deployment. Here’s how. Read More »
Tech bloggers love to test and compare rival products. There’s an underlying assumption that the better product will always win. But other factors (e.g., price, brand and so on) can get in the way of rational market outcomes. A new study from agency 360i (reported in Adweek) asserts that Google Home is much more likely to answer people’s questions than Amazon Alexa.The headline is
Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? Read More »
