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Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

Tech bloggers love to test and compare rival products. There’s an underlying assumption that the better product will always win. But other factors (e.g., price, brand and so on) can get in the way of rational market outcomes. A new study from agency 360i (reported in Adweek) asserts that Google Home is much more likely to answer people’s questions than Amazon Alexa.The headline is …

Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? Read More »