Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important Read More
Dynamic personalization or content insertion
Learn how to craft a customer-centric email sequence that engages and converts with personalized content Content marketing - in fact, all things content - seemed to Read More
5 steps to using a personalization program to increase online sales Using the right process and the right tools for personalization is essential in making sure you Read More
5 easy steps to improve your ecommerce conversion rate using personalization tools, segmentation, interaction data (AOV and RPV) and campaign split testing As a marketer you’re Read More
A case study in how to reduce the time spent preparing and deploying brand emails. Most ecommerce retailers run a permutation of some or all of Read More