accelerating

consumer online behavior

Correlating online behavior to pandemic events and accelerating future digital

30-second summary: Search is proving to be the pulse of the digital marketing industry.  BrightEdge research highlights the importance of understanding real-time demand volatility and consumers’ online behavior shifts as critical to digital progression.   Consumers are having different, more emotional experiences in their quest for products, solutions and services which represents a fundamental change in the customer journey.  Marketers can prepare for the future by […]

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Accelerating Innovation Adoption with Behavioral Economics

Accelerating Innovation Adoption with Behavioral Economics

Wednesday 25 March 2020, 3:00 am Innovation success is largely achieved by getting customers to adopt as quickly as possible. Despite businesses relentless focus on innovating new features, benefits, and solutions, they forget the #1 issue preventing the adoption of new products – changing customer behavior.  What stands in the way of adoption is the

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Marketo Champion Chelsea Kiko Made Friends While Accelerating Her Career

Marketo Champion Chelsea Kiko Made Friends While Accelerating Her Career

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that

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Accelerating and Amplifying Your Financial Institution’s Onboarding Success

Subscribe to The Financial Brand via email for FREE! It’s unlikely that any financial marketer doesn’t know that quicker and friendlier account-opening and onboarding should be a top priority. Not only neobanks but big banks like Capital One are aggressively promoting account opening in five minutes or less. Even so, a great number banks and

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Inside the robo race car shaking up motorsport and accelerating driverless tech

Ever wondered what it’s like to ride in a driverless car? How about a driverless race car zooming around the Silverstone Circuit at high speed? Well that’s what I did this week, and I can tell you it feels a lot like a rollercoaster … until you remember that there are no tracks, and the

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Customers Accelerating Their Digital Transformation, Says HPE CEO

“Customers continue to affirm the need to accelerate the digital transformation and take advantage of the explosion of data we see around us,” says HPE CEO Antonio Neri. “This ultimately is the core aspect of how they derive an improved business outcome. We have a very complete portfolio from the edge to the cloud. Digital

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The World is Not Just Changing Fast, It’s Accelerating

Singularity University Co-founder Peter Diamandis says that the power entrepreneurs have to solve problems is greater than ever before. He says that the convergence of technologies is transforming business models and that the world is not just changing faster than ever before, it’s accelerating. Peter Diamandis, Co-Founder & Chairman, Singularity University in a recent talk:

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Step by Step, AI Is Accelerating the Search for a Cancer Cure

AI already is delivering breakthroughs in cancer diagnosis, but even optimists believe a cure is a decade away. For about a million years, the human race has been on a curve of innovation, an upward arc that has progressed from controlling fire, to inventing the mechanical movable-type printing press, to creating artificial intelligence (AI) systems

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Accelerating your AI journey — 5 steps to get CMOs started

The Artificial Intelligence (AI) wave is rolling across the industry and, for CMOs who intend to stay two steps ahead of their competition, now is the time to get started with this new capability. As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the perception is that AI

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