Enlarge / The participating businesses have decided the best way to show “dislike” is to withhold money. Several brands have agreed to suspend advertising on Facebook for the month of July and are calling for other companies to join them in boycotting the platform to protest its handling of racism and hate speech. Patagonia, producer […]
North Face, Patagonia, REI join Facebook advertiser boycott Read More »
At Forrester, we talk a lot about the age of the customer — a 20-year business cycle where empowered customers are shaping industries. Within the media industry, publishers usually have two main types of customers: Advertisers that want to buy ad space to reach a publisher’s audience Consumers who read/watch/view the publisher’s content Publishers Have
Publishers Shift Focus From Advertiser To Customer Read More »
Last year, Google began mobile-first indexing of all new domains by default. This was good news for advertisers and new website administrators, but what about domains already in existence? Those with a responsive, mobile-friendly design were okay. Those without might not be. Image Source Organic search on mobile devices exceeded half of all searches for
What Mobile-First Indexing Means for You as an Advertiser Read More »
I contemplated the theme for this mid-summer article while I was prepping my beach reading list, looking for easy, engaging and entertaining material to replenish my brain while my body rests waterside. This is important work for me as research has proven that we need to take mental-breaks to avoid the pitfalls of over-thinking. Thinking
Cyclone Oma: powerlines down as winds thrash the Gold Coast The Advertiser HUNDREDS of homes are without power as winds from Tropical Cyclone Oma have begun to thrash the Gold Coast. Source link
Cyclone Oma: powerlines down as winds thrash the Gold Coast – The Advertiser Read More »
As of this week, you can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. With the new Console, you can learn the basics of Amazon Advertising to get started and take a test to become an accredited in Sponsored Ads. Let’s take a dive into the parts of the console
Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns: Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with the video, watches 30 seconds of it, or watches the entire video ad (if it’s shorter than
YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads Read More »
Olay, a first-time Super Bowl advertiser, took the top spot in Merkle’s sixth annual Digital Bowl Report, which evaluates the marketing efforts of Super Bowl advertisers. The report evaluates how well Super Bowl advertisers supported their advertising campaigns across the main digital channels, from social media to paid search to SEO and other digital media.
First-Time Super Bowl Advertiser Scores Big 02/05/2019 Read More »
Times-News Sunday Feb 3, 2019 at 2:01 AM Catalyst Advertising of Burlington has been acquired by Proclaim Interactive of Wilmington, Proclaim Interactive said Monday, Jan. 28. Sam Holt established Catalyst Advertising in 2014. At Proclaim Interactive, he manages strategic analysis and reporting, reputation building and general marketing implementation. “Through Catalyst, I’ve been privileged to help many
Wilmington company acquires Burlington advertiser – News – The Times-News Read More »
SARASOTA, Fla.–(BUSINESS WIRE)–Jan 7, 2019–Clickbooth, the recognized leader within the online “Performance-Marketing” industry that enables brands to increase revenue through data-driven “Cost-Per-Action” marketing, today announced that its network has been named the world’s top CPA network for a third consecutive year. Clickbooth has been recognized for providing the industries best platform tools and service to
