programming languages

Why Ada Is The Language You Want To Be Programming Your Systems With

The Ada programming language was born in the mid-1970s, when the US Department of Defense (DoD) and the UK’s Ministry Of Defence sought to replace the hundreds of specialized programming languages used for the embedded computer systems that increasingly made up essential parts of military projects.  Instead, Ada was designed to be be a single …

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Exploring RollWorks for ABM and B2B Marketing

A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects. Generation of leads often begins with search where a self-qualified audience provides a predictable and valuable return. For many industry niches, top terms are limited in available impressions which means efforts and …

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Using Facebook Event Ads to Promote Events

One of my favorite accounts to run strategy for is one where we market job fair events to a specific type of qualified job-seeker. The job fairs occur in target cities throughout the U.S. and we run 3-week flight campaigns in the lead up to every event with a registration form as the conversion goal. …

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