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Amazon New-to-Brand Metrics | PPC Hero

Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is.

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Become an Accredited Amazon Advertiser Today

As of this week, you can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console..

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Guide for Delivering Impactful Client Presentations

No matter your skill level or time in the biz, there is always an element of anxiety when tasked.

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First Page Search Bids: Should You Go All In?

The number of insight-driven tools Google and Bing have given us over the years has grown. As someone who.

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Juggling B2B & B2C PPC Accounts

Many companies have B2C and B2B offerings; in some cases their digital marketing efforts will coincide and in other.

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Organizing a Successful PPC Audit

Over the years, a lot has changed about PPC. Clients expect us to be more integrated with their overall.

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New Amazon Sponsored Products Features of January 2019

Amazon is continuing to improve their platform as they take more and more of the digital advertising market share..

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Tips for Managing CRO Accounts and Client Relationships

To preface this entire post, I’ll mention that I’ve been in my role for about one year now. As.

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Exploring RollWorks for ABM and B2B Marketing

A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the.

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Using Facebook Event Ads to Promote Events

One of my favorite accounts to run strategy for is one where we market job fair events to a.

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