Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is buying on the platform. There are four new metrics that offer new-to-brand insights for advertisers. The metrics give an idea of what percent of purchasers and orders are new to brand versus returning customers coming from …
As of this week, you can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. With the new Console, you can learn the basics of Amazon Advertising to get started and take a test to become an accredited in Sponsored Ads. Let’s take a dive into the parts of the console …
No matter your skill level or time in the biz, there is always an element of anxiety when tasked with creating a presentation for your clients. The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way. Considerations First, …
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The number of insight-driven tools Google and Bing have given us over the years has grown. As someone who loves to assess risks ad nauseam, bid simulator metrics have been a real treat for me. But I have found that the standard options they offer don’t always jive with how I like to plan. When …
Many companies have B2C and B2B offerings; in some cases their digital marketing efforts will coincide and in other cases they won’t. Often times B2C and B2B efforts could collide. I have a client that is a company with both B2B and B2C divisions, with two separate ad accounts. Budgets, conversions, goals, and KPIs are …
Over the years, a lot has changed about PPC. Clients expect us to be more integrated with their overall business strategy and goals, and not just work in a silo. In particular, I have noticed a shift in our audit clients and what sort of presentation resonates the best. Gone are the days when we …
