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Facebook said it would stop letting advertisers alter news story headlines in 2017, but it’s still happening

In April, 2017, Facebook stopped allowing users and Page owners to alter news headlines shared via organic posts in an effort to stop the spread of misinformation on the platform. At the time, Facebook continued to allow advertisers to alter headlines if the news articles were being used within an ad. Later that same year,

Facebook said it would stop letting advertisers alter news story headlines in 2017, but it’s still happening Read More »

Google accused of using ‘GDPR workaround’ to feed personal data to advertisers

Google is being accused of using a “GDPR workaround” in order to feed users’ personal data to advertisers. Evidence submitted to Ireland’s Data Protection Commission this week raises questions about Google’s Authorized Buyers advertising exchange (previously called DoubleClick), which is active on 8.4 million websites. Johnny Ryan, chief policy and industry relations officer at anti-ad-tracking

Google accused of using ‘GDPR workaround’ to feed personal data to advertisers Read More »

Facebook rolls out automated lead generation feature for Messenger to all advertisers

Facebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new offering allows businesses to create an automated question and answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed. Here’s how it works: when a user clicks a “Send Message”

Facebook rolls out automated lead generation feature for Messenger to all advertisers Read More »

Housing, employment, credit advertisers on Facebook must now use Special Ad Category option in Ads Manager

Facebook’s Special Ad Category in Ads Manager Facebook announced on Monday it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature restricts ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity

Housing, employment, credit advertisers on Facebook must now use Special Ad Category option in Ads Manager Read More »

Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules

Apple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user activity across the web. Falling in line with the company’s pro-privacy position, the WebKit Tracking Prevention Policy outlines the web tracking practices it believes should be limited by default. Webkit, the open-source rendering engine that powers

Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules Read More »

Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions

This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers and businesses on WhatsApp, for the most part, are well aware the platforms are owned by Facebook, but whether or not users know this detail is up for debate. This is likely to change

Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions Read More »

Twitter to stop offering advertisers access to 3rd party data sources next year

Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter is streamlining the way in which advertisers use audience data and shifting focus to the Twitter Ads API, which ultimately improves outcomes through technological advancement and developmental flexibility for our

Twitter to stop offering advertisers access to 3rd party data sources next year Read More »

Facebook’s updated Ads Manager UI is easier to navigate, but more work still needed, say advertisers

Facebook’s new Ads Manager continues to roll out to more advertisers. As early as February, there were reports Facebook was updating its Ads Manager interface. In April, the company confirmed the update and said it was beginning to roll out the new version of Ads Manager. Facebook won’t confirm how many advertisers now have access

Facebook’s updated Ads Manager UI is easier to navigate, but more work still needed, say advertisers Read More »

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