Once upon a time, Reddit was considered the “wild west” of the internet. The company’s CEO Steve Huffman described it as a “dystopian Craigslist” – a term he used to explain why the site underwent a major overhaul last year, rebuilding the platform from the ground up. “The desktop website has not meaningfully changed in […]
Facebook is making changes to the aspect ratio for posts and ads in its mobile News Feed. Beginning August 19, posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which means they’ll be shorter than at the original 2:3 aspect ratio. For advertisers, this means ads will show fewer
Heads up, advertisers: Facebook is shrinking mobile News Feed ad space Read More »
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically. Now, the revolution is coming to outdoor advertising, also known as digital out-of-home (DOOH) advertising. In this briefing, we will nail down exactly what programmatic outdoor advertising is and how it works, and the ways in which it differs
The same week, Amazon announced Prime Day will extend two full days, for the first time, Google is announcing new updates for retailers and emphasizing that consumers are “on the lookout for deals year-round.” Some of these announcements were shared or hinted at during Google Marketing Live last month. Here’s the rundown of what’s available
Google adding features for advertisers to promote deals, drive in-store purchases Read More »
Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in select markets, they’ll also be able to narrow their campaigns to certain podcast categories, such as “Comedy,” “Lifestyle & Health” and “Business & Technology.” Spotify is investing heavily in podcasts. Earlier this year, Spotify spent a
Advertisers can now target Spotify podcast listeners Read More »
Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers they have relationships with. The company said the branded content ads will be available to all advertisers over the coming weeks, and branded content ads for Stories will roll out over
Instagram advertisers can now convert organic influencer posts into ads Read More »
By Pascal Luquet, Mickaël Duquenne, & Paul Bufort, Grant Thornton Société d’Avocats, Neuilly-Sur-Seine, France Google has won yet another round of litigation against the French tax authority. On April 25, the Paris administrative court of appeal confirmed that Google Ireland had no permanent establishment in France from 2005–2010. Google was not taxable in France on
Google doesn’t owe French tax on sales to advertisers, court rules–MNE Tax Read More »
Last November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload creative or download reports during the height of the online shopping season. Since then, advertisers say they have experienced a steady decline in the platform’s performance — everything from not being able to
Facebook Ads Manager issues are causing major headaches for advertisers Read More »
Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search industry. For years, many paid search managers grouped these keywords into reports that reflected total account performance. This tends to overinflate the value of paid search campaigns since most
Be smart, advertisers. Here’s how to approach rising Google brand CPC Read More »
Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their off-Facebook activity from their profile — may impact ad targeting, but will not affect any measurement or analytics tools. “It’s important to understand that advertising and protecting people’s information are not
Facebook warns advertisers ‘Clear History’ tool may impact ad targeting Read More »
