Analytics

Implementing Facebook Analytics for Apps into a retailer?s mobile app strategy

SEO BLOG /

With more than 50 percent of retail traffic and 34 percent of ecommerce purchasing coming from mobile (eMarketer), it is clear that implementing a full-cycle mobile strategy is no longer an ?if? decision for retailers, but a ?when.?  For those just starting out, it can be an intimidating challenge, but one ripe with opportunities for […]

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AppsFlyer, a Mobile Attribution, and Marketing Analytics Company Raises $210M in Funding

AppsFlyer, a Mobile Attribution, and Marketing Analytics Company Raises $210M in Funding

SEO BLOG /

AppsFlyer is a mobile attribution and marketing analytics. AppsFlyer is an independent measurement solution and innovative tools to grow and protect their mobile business. San Francisco: AppsFlyer, the global attribution leader, today announced a $210 million Series D funding round led by General Atlantic, a leading global growth equity firm based in New York. Alex Crisses,

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Neuromarketing Data | Level Up Your Marketing Analytics Strategy

Neuromarketing Data | Level Up Your Marketing Analytics Strategy

SEO BLOG /

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. It’s important that your metrics and marketing analytics measure with accuracy and purpose. Not only will those actionable insights

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CallRail adds call analytics integration with Google My Business

SEO BLOG /

Call tracking intelligence company CallRail has launched an automated call analytics integration with Google My Business (GMB). According to Chief Product Officer and Co-Founder Kevin Mann, the product greatly simplifies the provisioning and set up of call tracking for GMB. “It cuts the time in half,” compared to manual set up, says Mann.   CallRail

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facebook analytics

The Beginner’s Guide to Facebook Analytics and Insights

SEO BLOG /

Social media is a powerful tool to connect your business or brand with your audience. But posting without understanding who your audience is or what type of content they want is like driving in the dark without headlights—unnecessary and downright dangerous. Luckily Facebook has a powerful and free analytics tool—Facebook Insights—that allows you to easily

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Centricity Analytics’ Audrey Messer on dealing with bias

Centricity Analytics’ Audrey Messer on dealing with bias

SEO BLOG /

Reading time: 5 mins Audrey Messer, founder and chief analytics officer of Centricity Analytics Audrey Messer, founder and chief analytics officer of Centricity Analytics, explains how bias can be tackled. She also explains how organisations can implement analytics. Bias exists and needs to be addressed. Many practitioners in the field do not necessarily acknowledge that.

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