Google has been working assiduously to bring augmented reality technology to the android smartphones for quite sometime and with the look of things, it seems the tech giant is ready to show the world what has been achieved so far. As the long awaited Mobile World Congress which is scheduled to be in Barcelona next […]
Google set to make Augmented Reality push at Mobile World Congress – Premiumstech Read More »
I’m baffled by why so few brands seem to be using Google’s new AR wrapper. It’s a landmark product that allows both Apple (.usdz) and Android (.glb) augmented reality models to be inserted into a website via a single line of code. My team is using it for clients as we speak. But we feel
Why aren’t brands using Google’s augmented reality wrapper? Read More »
By William Gallagher Monday, September 02, 2019, 02:36 am PT (05:36 am ET) References to stereo augmented reality apps, as well as the codename “Garta,” have been spotted within Apple’s internal betas of iOS 13 —following and apparently refuting previous reports that Apple had abandoned the concept. Apple loves AR, but it’s surely not
Hints of Apple Augmented Reality glasses found in iOS 13 code Read More »
Google’s May 2019 announcement about adding Augmented Reality (AR) to its search results is set to bring AR to billions of consumers around the world. Marketers who make early strides in the space stand to gain a definite competitive edge. Read on to learn: How Google’s augmented reality Search works Three ways you can
Augmented Reality in Google Search: Everything You Need to Know Read More »
The global AR market is forecast to reach a value of $70.01 billion by 2023. Investment in AR has steadily increased in the past few years, and more recently, the technology has generated renewed interest from big brands. Facebook announced an update to its Spark AR platform at the F8 conference this May, while Apple
10 of the latest examples of augmented reality brand experiences – Econsultancy Read More »
Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative channel for reaching them. The technology is applied in a wide variety across marketing channels and is widely available to consumers — all they need is a mobile device with a camera and your application. Today,
IAB releases Augmented Reality for Marketing playbook Read More »
AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented
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Jack Ma, founder of Chinese e-commerce giant Alibaba, laughs during an event at the Tel Aviv University, Israel May 3, 2018. (photo credit: AMIR COHEN/REUTERS) X Dear Reader, As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality
Alibaba acquires Israeli augmented reality start-up InfinityAR – Hi tech news Read More »
Augmented and virtual reality (VR) are entering the trough of disillusionment. Both technologies have been massively hyped but so far, with a couple of exceptions, have largely failed to achieve mainstream adoption. Some analysts argue that VR has performed in accordance with market expectations. But some see a market that may never be mainstream. Augmented reality
Is Google Maps what augmented reality has been waiting for? Read More »
PATCHOGUE, N.Y., Jan. 9, 2019 /PRNewswire/ — Internet marketing company, fishbat, continues its ongoing initiative to teach companies how to take their promotion efforts to the next level by sharing five innovative ways to incorporate augmented reality into a successful marketing strategy. Augmented reality represents a considerable step forward in the consumer experience. Unlike its
