Banking

4 Keys to Improving Search Performance for Banking Websites

Search is a valuable tool for consumers seeking knowledge, guidance and insights. That makes it a powerful engagement driver for brands — especially in the information-intensive financial-services vertical. As a marketing channel, search engine optimization (SEO) and search engine marketing (SEM) offer both reach and relevancy. By leveraging both paid and organic search, banks and […]

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Redesigning Banking Websites for SEO in 2019

Subscribe to The Financial Brand via email for FREE! In the digital age where consumers constantly look for the next best thing, an outdated website is a major disadvantage. For financial brands, a site refresh or total redesign shouldn’t just be about a cosmetic upgrade. Any web makeover project also affords significant opportunities to improve

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Personalizing the Customer Experience in Mobile Banking

AI in Banking, Artificial Intelligence, banking innovation, Business Innovation, customer experience, innovation, Technology / Good To SEO

Artificial intelligence (AI) in banking is not a new concept. The ability for machines to interact and learn to complete tasks previously done by humans goes back decades. The availability of data, open-source software, cloud computing, fast processing speeds, and the adoption of AI are contributing to a massive disruption of an industry that impacts

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PayPal Ventures Into Banking, Targets Customers Who Don’t Have Bank Accounts

banking services, EnterpriseCustomer, EnterpriseMarketingNews, online payments, payment processor, paypal banking, SEO BLOG, SmallBusinessNews, SmallBusinessUpdate / Good To SEO

PayPal is venturing into new territory. The online payments company is reportedly set to offer traditional banking services to their consumers. Features like debit cards, direct deposit paychecks, FDIC insurance, and other financial services are expected to be introduced in the first half of 2018. What makes PayPal’s move more interesting is the fact that

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Amazon Reportedly Wants to Venture into Banking

Amazon, banking, eCommNews, EnterpriseWebPro, SEO BLOG, walmart banking / Good To SEO

In its bid to strengthen its relationship with its millions of existing customers, eCommerce giant Amazon is carefully considering a foray into the highly regulated banking industry. While The Wall Street Journal reported the initial talks between Amazon and financial services firms that include JPMorgan Chase and Capital One, the online store remained mum on

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What Makes Mobile Digital Banking So Special Today

Finance, SEO BLOG / Good To SEO

If you are in the banking industry and asking yourself this question, you have some work to do. But you are not alone. A recent KPMG report says that 57% of legacy banking institutions are only in the planning phases of upgrading their systems to provide more mobile digital banking services. And fintech competitors are

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3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

b2b, Consumer, marketing automation, SEO BLOG / Good To SEO

Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. However, dramatic strides in digital advancement have shifted the world of retail banking

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Why Blockchain May End Banking As We Currently Know It

Finance, SEO BLOG / Good To SEO

Within the last few years, you may have heard of Bitcoin and cryptocurrency. If you have heard of them, it is possible you have also heard the term “blockchain”. Blockchain is a type of digital record that uses cryptography to secure transactions through decentralization. Recreating or changing it, therefore, is difficult if not impossible for

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