Boardroom

General Management – Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Christopher S. Penn is the vice-president of marketing technology at Shift Communications. He’s also the author of Marketing Blue Belt and co-host of the Marketing Over Coffee podcast with John J. Wall. Chris is also a well known Google Analytics …

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Moving Data from the Basement to the Boardroom

According to IDG, 35% of companies with effective data grow faster year-on-year, however, many still take little notice of data quality or ongoing data management, pushing it into deepest corners to eventually be abandoned and forgotten. If this sounds like you, it’s time to consider putting data at the top of your business agenda again… …

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