data

PwC employees feel confident in voicing their ideas, no matter the position they hold

Juhi Shrivastava, data analytics consultant at PwC, feels confident in the open and diverse culture at PwC. For graduates of computer science and related fields, there are plenty of job opportunities out there. This is especially true in light of the steps we’ve been taking towards the future of work, where we’ll need a talented …

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Predict Conference 2019 Bringing Data To Life, 1st October

That time of the year is here again when Predict Conference 2019 takes place covering the world of big data including data science, data analytics and predictive technologies like machine learning and AI. I chatted with Cronan McNamera, Founder and CEO of Creme Global who hosts Predict Conference here in Dublin, Ireland. He kindly answered …

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Derilinx’s Deirdre Lee on harnessing the power of data

Deirdre Lee, CEO and founder of Derilinx, discusses how data transparency goes hand-in-hand with improved data security. As CEO and founder of Derilinx, Deirdre Lee plays a pivotal role in supporting both public and private sector clients to improve data access with the company’s own data portal. Here, in advance of her speaking engagement at …

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Evolving Markets and Changing Marketing Job Roles Evolving Markets and Changing Marketing Job Roles

17 Views | Read Time 3 minutes | Marketing used to be a simple job once upon a time. The marketer had to grab the buyer’s attention somehow and convince him to buy. But now marketing landscapes have changed and merely knowing how to sell isn’t enough anymore. A marketer must know how to adapt …

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What Percentage of Your Revenue Should You Allocate to Marketing?

Marketing budgets vary widely by industry, company size and business goals. Trying to figure out exactly how much you should be spending can be tricky – and if you ask 10 people what they think, you’re going to get 10 different answers. For example, the U.S. Small Business Administration recommends spending 7-8% of your company’s revenue …

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Latest viral selfie app exposes the racism humans can embed in AI

In showing the data behind the machine, ImageNet Roulette has revealed how human racism and bias can be become embedded in robotic systems. You may have seen screenshots from ImageNet Roulette circulating on social platforms as the latest viral selfie-analyser took off. ImageNet Roulette works a bit differently to the FaceApps, arty doppelgangers, age guessers …

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