A strong first impression—and second and third impression—is paramount to creating lifelong brand ambassadors. Branding is key to resonating with your guests and converting them to repeat customers. It’s what helps them seek you out amongst your competitors. Incorporating your branding into every aspect of your business model can be a daunting task, especially these […]
Email features reduce send anxiety allowing clients to test links at scale and simplify the process to create custom-designed templates. Campaign Monitor, a provider of powerful yet intuitive email marketing software, today announced two significant feature releases, Link Review and My Branded Templates. Link Review notifies customers of any broken or missing links to be updated
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Branding is a key factor when you want to create instant recognition with your audience. Cultivating a sense of familiarity gives your audience a feeling of connectedness that will inspire them to seek your business out among your competitors. This is also true—and possibly even more so—for your digital communications. Without a brick-and-mortar to sell
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Want to create content that is easily visible to your target audience? Then your branded content marketing needs to be SEO-friendly. Good content rarely bubbles up to the top of the search results. Why? Because it needs a solid technical SEO and a link-building strategy. So, it would be fair to say that your branded
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Hi marketers, A common problem with not so common solutions. Acme Services Pty Ltd is an Australian company and has GMB, and is organically ranking in position one for a branded search for “Acme services”. A much larger competitor has launched Google Ads, appearingly triggered for searches containing “Acme services”. What solutions are available to
Competitor paying for branded Google Ads : marketing Read More »
What is the secret to creating branded content that is relevant to your readers? If you have considered using branded content in your marketing mix, and wondering how to create it, this article is for you! In the event that you’re promoting your services or selling digital products, understanding your existing buyers and eventual customers
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If you are competing in a crowded marketplace, where your competitor is selling a product or service that is very similar to what you are selling, you need to do something that makes you stand out. You need to build a relationship with your audience. This is why companies invest so much money in branded
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When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers devote the majority of their ad spend to high-converting, branded traffic. While a focus on efficiency still serves retail marketers well today, it’s more difficult to improve ROAS than ever.
89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It’s cheaper than traditional marketing. It’s easier to do than advertising. It’s more popular with people (i.e. your audience) than the above two points. In case you’re one of the 11% or
Instagram branded content tools may seem like a feature only mega-brands use, but trust us, it can be a real asset to your strategy, regardless of your following! You can have full control over which posts influencers can tag you as a paid partner and gain real-time insights into how posts are performing — making
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