It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. We’ve all gotten excited by an ad for some Read More
89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order:It's cheaper than traditional Read More
Chart of the Week: 64% of consumers are now belief-driven buyers who want brands to deliver on societal issues, as well as products We all know Read More
What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s Read More
More choice means it not only becomes harder to persuade customers to engage with a particular proposition but also to retain their interest post-transaction. Digital has Read More
Instagram to stop recommending 'borderline' content, the UK government is proposing new rules for social media companies, Amazon Alexa conversations being listened to by people, Netflix Read More
It’s well-established that Amazon is the first place a majority of consumers turn when they want to search for products. But what happens when brands successfully Read More
If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is Read More
When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers Establishing a strong brand identity is Read More
The old-style homepage that serves the same content to one and all is dead in this era of website personalization. These days, the key to generating Read More