blog posts

How to Repackage Your Old Articles into New Content Assets

Content repackaging (also referred to as content repurposing and even content recycling) is turning existing content into new formats. More often than not, it involves turning text content into infographics, videos, e-books, etc. I prefer the term “content repackaging” because it reflects the point of the tactic in the best possible way: you actually create a …

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The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

If you look at people with 10K, 500K or even 1M followers on their blog or YouTube channel, you think they must be special, right? No normal person could get to that level. I’m here to tell you that’s not true. Anyone can build a massive audience. I’ve done it myself many times. It’s not …

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MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads

Lead generation is the holy grail of marketing efforts. Every marketing campaign, across all mediums, is targeted towards generating leads in an effort to bring in new customers. After all, that’s the lifeblood of your business. Unsurprisingly, when marketers observe public interest in what they have to offer, they deem the work done from their …

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Customer Acquisition Trends for 2019 & Beyond (with FAQs)

If you’re in business, customer acquisition and retention is one of the most important things for your company. Getting new customers and having returning ones through positive customer experience can make or break your revenue. We’ll be looking at the newest customer acquisition trends, analytics and much more. Let’s say you’re looking at the data …

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Do You Really Need to Write 1,890-Word Blog Posts to Rank on Page 1?

In 2016, Brian Dean, owner of the popular Backlinko blog, analyzed the results of 1 million Google search results in partnership with Eric Van Buskirk and several data partners, trying to understand what it took to rank a piece of content in the organic SERPs. One of the team’s findings was that longer content tends to rank …

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7 Content Marketing Hacks That’ll Crush it in 2019

Today, I’m going to talk about seven content marketing hacks that will crush it in 2019. Content Marketing Hack #1 – The Skyscraper Method I’ve talked about the art of the skyscraper technique, which was developed by Brian Dean of Backlinko back in 2015. Broken down into three steps, the skyscraper technique involves: Finding link-worthy content …

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