When it comes to email, most marketers think they’re doing a great job sending relevant and informative communications, but their customers don’t always agree! Based on key findings from this year’s DMA Email Research Series (sponsored by Validity), we’ve produced a fabulous new infographic highlighting some of the biggest perception gaps, as well as the […]
The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who are likely juggling their own set of priorities. “The ultimate goal is the same,” said Jenny Jiang, SEO developer for design and engineering
Bridging SEO and web development: How to get developers on your side Read More »
Founded in 1992, Delaney Hardware manufactures various types of hardware for residential, multi-home, and commercial installations. Rather than build just a Z-Wave smart lock and expect the buyer to supply the hub needed for integration, Delany offers a starter kit that includes a touchscreen smart lock and home security camera that doubles as a Z-Wave
Customer identity and access management (CIAM) is taking over the customer login experience. There’s more at stake than just registration and authentication. If all you’re getting from your customers when they log in is an email address to send newsletters and passwords, you’re missing out on a host of benefits. In this article, we explain
AIDA (Awareness, Interest, Desire, Action) is critically important when companies look to build brand awareness, generate interest, build desire, and inspire action and retention. The first element of effective AIDA strategies is building brand awareness. As the prospect enters the marketing/sales pipeline, there are methods to help move the prospect through an effective process that
Google Image Search for desktop is testing a user interface and design that makes it more aligned with the mobile image search layout that launched back in March of this year. The desktop version in this test shows the tiled image layout in this white interface, it also shows the titles and URLs beneath each
Google Image Search tests bridging mobile design to desktop search results Read More »
Stop me if you’ve heard this one. Two psychiatrists walk by each other in the hallway. Each says, “Good morning.” After they pass, each one thinks, “I wonder what he really meant by that.” Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of
Content Marketing and Sales Alignment: Bridging the Gap [New Research] Read More »
