Bridging

Delaney Smartlock & Video Camera and Bridging Hub review: A home security bundle not ready for prime time

Founded in 1992, Delaney Hardware manufactures various types of hardware for residential, multi-home, and commercial installations. Rather than build just a Z-Wave smart lock and expect the buyer to supply the hub needed for integration, Delany offers a starter kit that includes a touchscreen smart lock and home security camera that doubles as a Z-Wave …

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Bridging the Gap Between Awareness & Action

AIDA (Awareness, Interest, Desire, Action) is critically important when companies look to build brand awareness, generate interest, build desire, and inspire action and retention. The first element of effective AIDA strategies is building brand awareness. As the prospect enters the marketing/sales pipeline, there are methods to help move the prospect through an effective process that …

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Google Image Search tests bridging mobile design to desktop search results

Google Image Search for desktop is testing a user interface and design that makes it more aligned with the mobile image search layout that launched back in March of this year. The desktop version in this test shows the tiled image layout in this white interface, it also shows the titles and URLs beneath each …

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Content Marketing and Sales Alignment: Bridging the Gap [New Research]

Stop me if you’ve heard this one. Two psychiatrists walk by each other in the hallway. Each says, “Good morning.”  After they pass, each one thinks, “I wonder what he really meant by that.” Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of …

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