4 Bullet-Proof Ways to Increase Customer Retention (and Increase Sales!)

business growth, buyer persona, customer aquisition, customer journey, customer retention, customers, Sales /

In an article for Harvard Business Review, Amy Gallo explains that acquiring a new customer is at least five times costlier than retaining an existing one. Yet this (rather self-evident) fact is entirely neglected by nearly 44% of companies. For most business owners, growth seems to be getting more sign-ups from new people, but the […]

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