Most successful businesses and marketing departments know that defined customer personas are essential for determining the direction and focus of their business development and outreach efforts. Companies thrive, and their…
buyer persona
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A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B…
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What B2B thought leader predicted personalization was not going to be among your 2019 marketing strategies? Correct, that is a trick question. Everyone predicts personalization, or 1-to-1 marketing, will be…
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With 2019 freshly arrived, it is a good idea to look at the business strategies that you are planning to implement this year to ensure that it’s a good year…
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If you want 2019 to be successful for your business, then you need to better know and understand your customers and would-be customers. I mean really know them. Deeply and…
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Not many people like to journey alone, least of all your customers when making purchase decisions. And while personalization has been topping the to-do lists of a lot of online marketers,…