According to a survey by Havas, “people wouldn't care if 74% of the brands they use every day just.
Software as a service (SaaS) is a business model in which customers pay to use software that is hosted.
The SaaS market has been on a continuous growth streak for the last few years and it is going.
B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting.
Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and.
It’s no secret that consumers want personalized content. In fact, 74% of customers feel frustrated when website content is not personalized,.
Most successful businesses and marketing departments know that defined customer personas are essential for determining the direction and focus.
A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved..
What B2B thought leader predicted personalization was not going to be among your 2019 marketing strategies?Correct, that is a.
With 2019 freshly arrived, it is a good idea to look at the business strategies that you are planning.