buyer persona

The Art of UX Storytelling: How to Create Your Brand’s Story

Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. When it comes to marketing, through narratives and immersion a storyteller can build …

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A Complete Guide to Marketing Segmentation

It’s no secret that consumers want personalized content. In fact, 74% of customers feel frustrated when website content is not personalized, and a further 59% say that personalization influences their shopping decision. This means that you could be losing out on site traffic, engagement and purchases if you’re not personalizing your communication attempts. Luckily, there’s one strategy you …

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Listening Tricks to Build More Accurate Buyer Personas

Most successful businesses and marketing departments know that defined customer personas are essential for determining the direction and focus of their business development and outreach efforts. Companies thrive, and their success depends on, alleviating customer pain point(s). Knowing what keeps their clients up at night is essential to ensuring a positive customer experience and fueling …

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4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers

A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what …

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The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019

With 2019 freshly arrived, it is a good idea to look at the business strategies that you are planning to implement this year to ensure that it’s a good year for your e-commerce business. Among the many battle plans that you should formulate, one of the most important is your social media strategy. Time and …

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