According to a survey by Havas, “people wouldn't care if 74% of the brands they use every day just disappeared.”Across the world, only 57% of brands Read More
buyer persona
Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. These days, the Read More
The SaaS market has been on a continuous growth streak for the last few years and it is going to continue in the coming years as Read More
B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no Read More
Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most Read More
It’s no secret that consumers want personalized content. In fact, 74% of customers feel frustrated when website content is not personalized, and a further 59% say that personalization influences Read More
Most successful businesses and marketing departments know that defined customer personas are essential for determining the direction and focus of their business development and outreach efforts. Read More
A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in Read More
What B2B thought leader predicted personalization was not going to be among your 2019 marketing strategies?Correct, that is a trick question. Everyone predicts personalization, or 1-to-1 Read More
With 2019 freshly arrived, it is a good idea to look at the business strategies that you are planning to implement this year to ensure that Read More