buyer persona

The Art of UX Storytelling: How to Create Your Brand’s Story

Brand, branding, buyer persona, color, Content Creation Strategy, Content marketing, customers, data driven, font, Images, Storytelling, user experience, UX, visuals / By

Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. When it comes to marketing, through narratives and immersion a storyteller can build …

The Art of UX Storytelling: How to Create Your Brand’s Story Read More »

A Complete Guide to Marketing Segmentation

buyer persona, customer journey, Digital Marketing, Digital Marketing Analytics, Digital marketing strategy, marketing channels, marketing funnel, marketing segmentation, personalizatioin, personalized content, personalized marketing, Simple Ways to Segment Your Audience, What Is Marketing Segmentation? / By

It’s no secret that consumers want personalized content. In fact, 74% of customers feel frustrated when website content is not personalized, and a further 59% say that personalization influences their shopping decision. This means that you could be losing out on site traffic, engagement and purchases if you’re not personalizing your communication attempts. Luckily, there’s one strategy you …

A Complete Guide to Marketing Segmentation Read More »

Listening Tricks to Build More Accurate Buyer Personas

buyer persona, Customer Marketing / By

Most successful businesses and marketing departments know that defined customer personas are essential for determining the direction and focus of their business development and outreach efforts. Companies thrive, and their success depends on, alleviating customer pain point(s). Knowing what keeps their clients up at night is essential to ensuring a positive customer experience and fueling …

Listening Tricks to Build More Accurate Buyer Personas Read More »

4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers

b2b, B2B Marketers, buyer persona, Buyer Personas, buyers, Customer, demographic, Digital Marketing, Hubspot, Lead, marketing funnel, Marketing Funnels, pain points, sales funnel, Smaply, Up Close & Persona / By

A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what …

4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers Read More »

The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019

Ahrefs, audience, buyer persona, competitor analysis, Facebook, Instagram, LinkedIn, Pinterest, Social Media, Social Media Strategy, social metrics, Social Networks, tools, twitter / By

With 2019 freshly arrived, it is a good idea to look at the business strategies that you are planning to implement this year to ensure that it’s a good year for your e-commerce business. Among the many battle plans that you should formulate, one of the most important is your social media strategy. Time and …

The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019 Read More »