customer journey

The Importance of Customer Obsession in Product Development

What are your priorities in terms of product innovation to make Act-On an even more competitive platform? One of the things that I’ve seen in my career is that there is a tendency for companies to focus on too many objectives, and that’s something that I saw with my team when I first came on. …

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How to Create CTAs That Convert More Leads Into Customers

Results-focused marketers know that their marketing efforts are only successful if they contribute to their organization’s bottom line. That requires them to go beyond focusing on brand awareness to develop marketing campaigns and collateral that attract, nurture, and, most importantly, convert leads into customers. In other words, our job, as marketers, is to motivate our …

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5 Ways to Use Trigger Campaigns to Effectively Nurture Leads

3) Don’t Forget About Existing Customers Every now and then we need to remind ourselves that keeping our existing customers happy should be our top priority. What’s more, people who have already bought from you are your best leads for potential upsells! And since you have all the information (and permission, in most cases) you …

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5 Must-Know Strategies for Converting More Prospects into Customers

Most of us understand the frustration that comes with losing a lead to a competitor after working so hard to attract them in the first place. This is a common situation, and sometimes it seems like there’s no good way around it. Despite our best efforts to keep leads engaged throughout the entire buyer journey, …

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Dynamic Website Personalization: How to Use It Successfully

Website personalization is the best way to deliver customized user experiences, but you have to implement a sound strategy to get the most out of this useful tool. Source link

In the digital era, convert customer frustration into conversion

A single bad review can have a huge impact on your business, which is why customer service is key. A customer journey map can help improve conversion Are you facing issues while trying to provide a stellar customer experience? Clearly, the onus is on the businesses to rectify this situation quickly because customer experience has …

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