customer journey

How to Identify Your Ideal Audience to Provide the Best Customer Experience

Apply Your Knowledge to Create Personalized Customer Journey It used to be the case that segmentation allowed you to tailor the customer journey in broad strokes. Today, segmentation allows you to actually personalize the customer journey at the individual level. Modern data collection and analysis allow us to deliver individualized messages and campaigns to prospects …

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How to Create CTAs That Convert More Leads Into Customers

Results-focused marketers know that their marketing efforts are only successful if they contribute to their organization’s bottom line. That requires them to go beyond focusing on brand awareness to develop marketing campaigns and collateral that attract, nurture, and, most importantly, convert leads into customers. In other words, our job, as marketers, is to motivate our …

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5 Ways to Use Trigger Campaigns to Effectively Nurture Leads

3) Don’t Forget About Existing Customers Every now and then we need to remind ourselves that keeping our existing customers happy should be our top priority. What’s more, people who have already bought from you are your best leads for potential upsells! And since you have all the information (and permission, in most cases) you …

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5 Must-Know Strategies for Converting More Prospects into Customers

Most of us understand the frustration that comes with losing a lead to a competitor after working so hard to attract them in the first place. This is a common situation, and sometimes it seems like there’s no good way around it. Despite our best efforts to keep leads engaged throughout the entire buyer journey, …

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