Facebook’s Special Ad Category in Ads Manager Facebook announced on Monday it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature restricts ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity […]
I stepped off stage at Dreamforce to a long line of people with questions. Some were asking for copies of my presentation, but a large majority simply asked for the names of other marketing thought leaders they should follow. Then it dawned on me: In our world, where everyone can claim to be anything, it
All apps aren’t created equal, and metrics of success look different across industries based on differences in customer engagement opportunities and goals. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Our 2019 Mobile Benchmarks by App Category report looks
2019 Engagement Benchmarks for Apps in the Shopping Category Read More »
Exclusions, they are a changin. Last week, Google Ads announced an important change for exclusion categories: “Games” content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018. “Streamlining” covers all manner of sins. According to the Google Ads announcement, a consequence
Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages. This topic came up today during a Twitter chat about ecommerce sites. There was a discussion about improving pages and whether or not adding more text is considered an improvement. Mueller was tagged in the chat and chimed in saying site
Google: Don’t Blindly Stuff Text into Ecommerce Category Pages Read More »
WordPress powers 30% of the top 10 million websites. It controls more than 60% of the of the CMS platform market share. Needless to say, it’s a popular solution for running a website. WordPress itself is great; but it’s limited in terms of its built-in functionality. That’s why plugins exist. What exactly is a WordPress
2019’s Best WordPress Plugin for Each Essential Category Read More »
E-commerce SEOs often place relevant content about a category in the footer of their e-commerce category pages, hoping it will help the page rank in search. But Google’s John Mueller recently suggested in a webmaster hangout that this isn’t a good idea. He said “I’d try to stick to really informative content and put that
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. We often encounter sites with category and tag structures which are completely unmanaged. Even large news sites can suffer from over usage
Category pages and browse grids are important to optimize because they target the keywords that consumers search for. But the optimization process can be difficult because the pages tend to have the least content. By adding features that increase engagement and conversion, optimizing the accompanying text, and, yes, adding some well-placed body copy, your category
Advertisers are now able to leverage LinkedIn data for search campaigns on the Bing Ads platform. Microsoft made the announcement in a blog post on Tuesday. Why you should care Two years ago, Microsoft bought LinkedIn, and Bing advertisers have been eager for access to its audience data. Earlier this year, the company launched Microsoft
Marketers can now use LinkedIn category data for targeting through Bing search Read More »
