Google is updating its Maps look and feel. The company has changed colors and added icons to correspond to places and business categories. The palette is also brighter. Food and drink is orange or gold, shopping is royal blue, services are lavender, entertainment is turquoise, outdoor activities and places are green and so on. Google says […]
Google Maps gets brighter UI, new category icons and more color-coding Read More »
From the website of ad tech tool AdEspresso, acquired by social management platform Hootsuite in February Forrester is out this week with a Wave report on a class of marketing tools that it expects won’t last much longer: social ad tech. “The Forrester Wave: Social Advertising Technology, Q3 2017” (fee or client membership required) is
Social ad tech tools are still an ‘immature’ category Read More »
Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on the Google Display Network. With this change, several current site category exclusions are being eliminated or recategorized, and a couple of new ones are being added. As of last week, several exclusions are no longer available
Site category exclusions for Google Display Network getting brand safety update Read More »
If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there’s a good chance you’re not putting enough effort into a key gateway to products: the category page. While ecommerce continues to grow and evolve, let’s not miss the mark by serving up cookie-cutter pages of
Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served alongside extremist content. Analysts projected Google to take a $750 million hit, or 7.5 percent of ad revenues. While that’s a drop in the bucket
The most brand-safe app category is not what you’d expect Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO Read More »
Product category pages play an important role in an online shopper’s journey, acting as a hub for filtering products on the path toward making a purchase. A well-made product category page contributes to a good shopping experience, encourages purchases, and offers search engines indexable landing pages. What follows are 10 tips to improve product category
10 Tips for Better Product Category Pages in 2017 Read More »
