Do you really care how many people saw your website today? Do you care how many cars drove by your billboard today? Do you care how many people walked by your office or shop today and looked in the window? Probably not unless some of those people made a purchase or became a client or […]
According to a Reddit post, Twitter still scrapes a lot of personalized data from you even with all personalized ads settings disabled. Reddit user u/dangeredwolf says that he noticed this personally and soon realized that Twitter’s own privacy policies actually allows Twitter to use certain personal information. This includes what you say in Tweets, who
Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017. How does it work? With the Maximize Clicks strategy, the system will automatically set and adjust bids to get the most clicks for the daily budget. Are there any controls? Yes, there are two. Like Google,
Maximize Clicks in Bing Ads now available globally Read More »
Berlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week. Called Click Validation Through Proof of Impression, it is built around a basic principle: every mobile ad click in an app or on a mobile web page should be directly connected to the display — that is, the impression
Adjust unveils a new standard to combat fraudulent ad clicks Read More »
With soaring high street store closures still making the headlines on a regular basis in the UK, the retail and marketing sectors repeatedly grapple with the question: why are high street retailers still struggling to crack multichannel retail? While employing ecommerce best practices and focusing on customer experience might seem like straightforward measures to those
How do you measure success? This is not meant to be some sort of existential inquiry into the deeper meaning and significance of happiness. I already do a lot of that on my own blog, as well as in this space from time to time. In this case, I’m talking from a purely practical standpoint.
This Metric Is More Important Than Reach or Clicks Read More »
Last month Google ran an experiment “to understand what the impact of the proposed EU Copyright Directive would be to our users and publisher partners.” News search results showed links but no descriptions or images, incomplete story titles and site titles without any context. The naked SERP. The experiment previewed changes in the SERPs that
No surprise: Clicks plummet when images, article info stripped from news results in SERP Read More »
Who still clicks on ads anyway App Developer Magazine People click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search … Source link
Who still clicks on ads anyway – App Developer Magazine Read More »
Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in this report: Does brand bidding impact your
Stop losing clicks to your competitors. Protect your brand in search. Read More »
Google Search Console is packed with important information for site owners and SEOs. Via GSC, Google has done a great job providing reporting and functionality that can help you diagnose problems, understand your organic search traffic, test your site and more. That said, there are some confusing things that you can come across while traversing
Demystifying Google’s guide to clicks, impressions and position in Google Search Console Read More »
