Concepts

Digital Visibility Concepts

Burbank, CA-based Digital Visibility Concepts (DVC) Pledges 5% of Profits To WHO During the Covid-19 Crisis

Digital Visibility Concepts This is a time when every human needs to work together in order to get through these very tough times, as humans we are far more resilient than we realize. We must all do our part. DVC is donating 5% of its profits. BURBANK, Calif. (PRWEB) April 07, 2020 Digital Visibility

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How McDonald's Used Zappi to Optimize Concepts Systematically with Faster, More Cost-Effective Research

How McDonald’s Used Zappi to Optimize Concepts Systematically with Faster, More Cost-Effective Research

Friday 13 March 2020, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge Innovation and creativity are key to sustained success in the

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Unpacking “Value” As A Key Concept For Organizations four key concepts

Unpacking “Value” As A Key Concept For Organizations four key concepts

Ask three people what they mean by “value,” and you’ll get five definitions. Unfortunately, that lack of clarity means that your stakeholders and colleagues won’t understand the different concepts behind value and will talk at cross-purposes, which wastes time and energy, holding back your organization from making the changes it direly needs. When discussing value

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Posted by Cyrus-Shepard Links matter for SEO. A lot. Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results.

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Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth

Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers. Brian Wieser, Senior Analyst at Pivotal Research Group who covers all things advertising from an

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