PublicDomainPictures / Pixabay This is sponsored content provided by Inboundment and does not constitute the views or opinions of Business 2 Community. New terminology has emerged in the interactive advertising space: ad tech or advertising technology. The demands of the 21st century, an age where most people use their phones to perform simple everyday tasks, […]
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Most business owners know that providing good customer service is crucial to fostering customer loyalty or winning new clients. While this is true, there is another element to doing good business that often gets overlooked, and that’s making an emotional connection with your customers. In addition to offering the best shopping experience or quality products and
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Paid Search and Shopping campaigns in Google AdWords are sometimes looked at as separate entities and in other circumstances users don’t even realize the difference in targeting tactics between the two. They do run quite a bit differently on the same network, which can cause confusion. Sometimes, as online advertisers, we get questions such as,
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Small businesses looking to gain more government contracts could benefit from a new specialized incubator. The GovCon Incubator is a multi-layered program that provides curriculum to address every aspect of the federal government contracting process. The Purpose Behind the GovCon Incubator OST Global Solutions is the company behind the new GovCon incubator. OST CEO Olessia
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Hello! Or should I say, Hola! Bonjour! Konnichiwa! Email is global. As you set out to grow and engage your audience through email marketing, there’s no limit to where someone could discover you and join your list. Because of this, it’s incredibly important to communicate with your audiences in their own words. So AWeber built
I live in the New York City area, and among baseball fans of a certain age, there is a touchstone event that they remember: New York Yankees baseball player Thurman Munson dying in a plane crash during the baseball season in 1979. My friend Charles related to me that he was recently among a group
Source: Pexels.com The critical importance of customer service has become increasingly clear to companies across industries. A survey by Forbes magazine found over half of respondents (59%) reported a bad experience caused them to stop buying from a company. On a more positive note, Bain & Company found increasing customer retention rates by just 5%
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Marketing is not an easy task in a fiercely competitive world. Digital agencies and marketers seek new ways to reach their audience, and most importantly, to leave a lasting impression. One of these techniques – maybe even a “marketing hack” – is known as generational marketing. You divide your target audience into several age groups,
I’m not exactly sure how to feel about this one. Facebook has announced that they’re launching a new Messenger Kids app which will enable youngsters under the age of 13 to communicate with friends online. There are two sides of the coin here. On one, there’s the negative – Facebook’s merely seeking to embed itself
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Billions of messages flow through messaging apps every single day, with a growing number of those messages going between customers and businesses. And according to a recent study commissioned by Facebook, 330 million people connected with a small business for the first time this year. The Reason Customers Use Messenger, and the Impact This is an
Customer Service Main Reason Customers Use Messenger to Connect with Small Businesses Read More »
