Andrea Wroble is a Health & Wellness Analyst at Mintel. Andrea focuses on writing reports and providing consumer-driven insights for health and wellness categories. March 26th, 2020March 26th, 2020 The growing spread of COVID-19 is altering consumer routines – from spending time with family and friends to partaking in usual activities such as going to […]
COVID-19: How brands can support consumer wellness Read More »
COVID-19 brings a wave of public health, economic, and cultural crises that trigger yet unforeseen repercussions. While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income,
Consumer Reaction To COVID-19 Varies By Age, Income, And Location Read More »
The unprecedented growth of IoT has indeed led the technology marketplace to become a battleground for revenue & sustainability. Smart speaker market is one of the most renewed yet fascinating industries witnessing a dynamic transformation in this ‘connected world.’ The growth recorded by the smart speaker industry over the years, itself is a testimony of
Smart Speaker Market to drive a breakthrough in smart consumer sector Read More »
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we applied Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands at this moment. Results reveal that consumer energy among
Consumer Energy Drops On All Four Dimensions Amid COVID-19 Read More »
Even though the coronavirus is directly impacting the economy, consumer confidence remains high. This according to the February 2020 Money Anxiety Index. The index for February has gone down by 1.2 points to 40.9, indicating consumer resiliency. February 2020 Money Anxiety Index The decrease in the points indicates higher financial confidence among consumers, prompting more
Despite Worries, Consumer Confidence Remains High, Money Anxiety Low Read More »
Hannah Keshishian is an Automotive Analyst at Mintel. She provides insights into the automotive industry and focuses on emerging consumer trends, industry happenings, and the latest vehicle advancements. March 10th, 2020March 10th, 2020 Female consumers buy cars. This sounds like a no-brainer, right? According to Mintel research on the car buying process, more than nine
Friday 6 March 2020, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge Shell is a global group of energy and petrochemical companies
How Shell Used Voxpopme to Better Understand Consumer Needs Read More »
American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews. The report portrays a kind of dissonance or ambivalence among
Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report] Read More »
Lisa is a Senior Analyst at Mintel responsible for the Consumer Culture and Identity library, creating reports focused on the underlying psychographic factors that impact how consumers identify and express themselves, as well as purchase behaviors across categories. February 25th, 2020February 25th, 2020 In 2020, Mintel is taking a deep dive into the world of
Why consumer culture & identity is meaningful for brand Read More »
February 11th, 2020 Conference SMW Staff We recently published more our #SMWNYC 2020 lineup including our closing keynote speaker, Gary Vaynerchuk. With less than three months until the event, we want you to be fully armed with the knowledge you need to start your conference planning. Below are a few highlights of sessions we’re particularly
4 Ways to Explore the Future of E-Commerce and Consumer Marketing at #SMWNYC Read More »
