ContentLed

Lessons learned from launching 100+ content-led link building campaigns

Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns. They all had a shared goal of earning links and coverage from the world’s biggest publishers for clients across retail, travel, finance, and other sectors. Here’s a small selection of publications where I earned links from across the year: …

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45% of marketers say over half of campaigns are content-led

Chart of the Week: Almost half of marketers now use to content to drive over 50% of their marketing campaigns, showing that content really is still king Content marketing is being viewed as the future of marketing, according to research conducted by the World Media Awards 2019. Marketing that’s driven by content is on the rise with …

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Five Content-Led Marketing Campaigns That Drive Results

In today’s competitive marketplace, consumers are empowered to drive a hard bargain. Your audience knows how to get the best price, so it’s easy to get scared into thinking that a shrewd discount strategy is the only tactic that delivers results. That is not the case. An attractive offer might make the perfect incentive to …

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