Does social media have an impact on your SEO? Do retweets, shares, and likes of a page actually boost that page in search engine results? Studies like this one by HootSuite have suggested that there’s a correlation between social media shares and higher rankings. You might have noticed that yourself: content that ranks well on […]
When it comes to link building using digital PR, it’s important that you start with the story. A great story can be told in many different ways. However, you’ll struggle to gain traction when there’s either a lack of it or a poor story regardless of what format you choose. That means, almost ignoring the end
Five proven content formats to maximize link acquisition with digital PR Read More »
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of finance content, Kaizen has found the best performing pieces of content for URL rating, the number of referring domains, and the number of social shares. Nine out
Backlinks vs social shares: How to make your content rank for different SEO metrics Read More »
Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns. They all had a shared goal of earning links and coverage from the world’s biggest publishers for clients across retail, travel, finance, and other sectors. Here’s a small selection of publications where I earned links from across the year:
Lessons learned from launching 100+ content-led link building campaigns Read More »
Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all. At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect? Or is there a process you
Link reclamation: A practical guide for turning unlinked brand mentions into links Read More »
By definition, growth hacking is a process of rapid experimentation, a continuous journey of trial and error to find the best path of growth. For a company, these experiments can be across marketing funnel, product development, sales segments, and so on. While traditional marketing is costly, growth hacking is a low cost alternative. Entrepreneur Sean
The truth is, ranking your website without links is quite an undertaking. Links are Google’s #1 ranking factor. Their importance in the entire Search Engine Optimization dynamics is evident from the fact that backlinks are Google’s Reputation Management Tool. Link building is all about getting web pages to link to each other. With the presence
Link building techniques that still work in 2019 Read More »
On August 1 2018, Google rolled out a new algorithm search update, targeting broad searches across the globe. This was the third algorithm update of the year, although many professionals in the SEO community have called this the biggest update since Penguin in 2012. This week we released a broad core algorithm update, as
Key takeaways from Google’s latest algorithm update Read More »
With the right strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility. Unfortunately, it’s very easy to find yourself returning to old, outdated methods. With so many different approaches to link building, it’s important to take a step back and look at
