Linking out to other sites is important. The sites you choose to link to can cause your site to lose rankings. This article discusses outbound links for SEO. Is the Context Relevant? One consideration is the context of the page you’re linking to. Context, in this example, means the setting that defines or clarifies what a […]
Role of Context in Outbound Links for High Ranking SEO Read More »
In the age of smartphones and tablets, home is where your device is. The average consumer spends upwards of three hours a day on their smartphone,so browsing, shopping and satisfying retail needs from wherever they may be is the new norm. Consumers are scrolling and tapping while they’re out, from the comfort of their sofas and
The Consumer in Context: Understanding Mindsets in Any Setting Read More »
Twitter's trying out two new options to add more context to trending conversations on the platform. Source link
Influencer marketing exists in a fuzzy space as a creative and media asset, but also a public relations activity. If you were to draw a Venn Diagram of the three marketing sectors, influencer marketing would sit neatly in the overlapping middle. This ambiguity is the biggest roadblock to the maturation of influencer marketing. How do
Facebook has launched a new Events update which enables organizers to list a schedule within their event listing. Source link
Facebook Adds New Options to Events to Add More Context to Listings Read More »
I’m a big fan of Twitter because it provides me with instantaneous information and commentary. It lets me see what’s trending while gaining quick insight. It’s everything I want in a social platform except for one troubling issue: Twitter lacks context. It’s not just Twitter. Facebook, Instagram, Snapchat and other platforms all provide us with short,
Internal linking should be one of the key focus points in your SEO strategy. It’s actually my favorite aspect of SEO because it’s so very actionable. The Yoast SEO Premium plugin helps you set up a great internal linking structure very easily. And today, you get a 20% discount on the Yoast SEO Premium plugin!
While not everyone’s happy with Twitter’s algorithm, the data shows that engagement on the platform has increased as a result, which has lead to Twitter investigating more ways to utilize their machine learning tools to further boost time spent on site. One of the ways Twitter has done this is by adding recommended tweets, by
Facebook has announced a change to some of their ad metrics to better clarify how they’re calculated, while they’re also removing some ‘unhelpful’ metrics to help marketers stay focused on more actionable objectives. First off, on clarification – Facebook will be adding some new labels to their metrics to highlight exactly how they’ve been calculated.
Facebook’s Removing a Range of Ad Metrics and Adding New Data Labels for Context Read More »
Something’s brewing at Yoast HQ. There’s no sign of spring yet, but we feel the need for a spring clean-up. Over the past few weeks, we’ve been looking critically at the Yoast SEO WordPress plugin and its many features and thinking: what’s this doing here? And should we get rid of that thing? Some of
