Control

How Twitter and Facebook Are Being Co-Opted by Governments for Control

Sophisticated automated bots are being increasingly used on Twitter and Facebook by foreign governments as a method to silence dissent and to target journalist, according to Sam Wooley, Digital Intelligence Lab director. “Governments including Turkey and Saudi Arabia but also within South America and Southeast Asia are making use of state-sponsored trolling as a mechanism […]

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The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their

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A New Cloud-Based System Being Developed to Control All Driverless Cars

The automobile business has become a technology business with the advent of driverless cars that learn on their own via artificial intelligence. Now we have learned that Ford is involved in working on a cloud-based central monitoring system that will revolutionize transportation. There are privacy implications too, where governments will know where your car is

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Using Test and Control Groups to Measure Marketing ROI

It’s much easier to ask what results marketing delivers than it is to find the answer. There are several challenges: from knowing when to measure to dealing with multi-touch attribution and influencers. These factors and others make it difficult to measure the contribution that a given marketing activity has on revenue. As John Wanamaker famously

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Google invites more entities to take control of their Knowledge Panels and ‘get verified’

Google is inviting more people, companies and organizations that show up in Knowledge Panels to verify their listings and “provide authoritative feedback on the information and images presented.” Being verified allows owners to control certain elements and data presented in the Knowledge Panel. For example, verified panel owners can suggest a featured image and “factual

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New Orderly Restaurant Food Index Arms Restaurants with Data to Control Food Costs

Controlling food cost in a restaurant is a challenge because it is one of the largest expenses of the business. In order to manage this expenditure more effectively, online restaurant management tool Orderly has launched a Restaurant Food Index (RFI) with a comprehensive directory of prices restaurants pay for their ingredients. Restaurant Food Costs When a

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