Corporations are required by state law to have an annual meeting, even if there’s only one shareholder. If you own a corporation (whether it’s a C or S), doing this chore each year ensures that you respect the corporate structure so as to help maintain your personal liability protection. At your annual meeting, review, propose […]
One of the most pervasive themes at this year’s Content Marketing World was the need for big changes in our industry. Digital marketing is always evolving, so it’s no surprise the 3,700 marketers in attendance would want to focus on the latest adjustments they should be making to their content strategies and tactics. But one
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The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can
Why Social Media Is Vital To Corporate Social Responsibility Today more than ever, companies are under pressure to be good corporate citizens. They are expected to be at the forefront of change in the world. Consumers now expect these companies to be working alongside them to make the world a better place. And the key
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In a new episode of the Social Business Engine podcast, I speak with Tammy Boyd, the Vice President of Business Development and Marketing for NeuroInternational. I invited her on this episode because she is actively building her personal brand to elevate her company’s corporate brand. Tammy saw that her company wasn’t embracing digital and social
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With all the hustle and bustle of the world, it is all too often that we forget the driving human lifeforce that exists in all of us: Helping one another and making an impact on someone else’s life. Why shouldn’t that apply to the business world too? As a social impact director, my job is
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Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures. Exaggeration this is not. A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist’s Job of the Week. The report was based on data from a survey conducted in February 2018 among 155 corporate
Most & Least Important PR & Corporate Communications Tactics & Trends Read More »
Usefulness Content Freshness Tired of not seeing the connection between workplace culture and profits? Written by a 25-year experienced international management consultant, “Corporate Superpower: Cultivating a Winning Culture for Your Business” is the book for you. This book breaks down “workplace culture” into a simple framework that helps you understand how the pieces of your
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The SAP Ariba LIVE conference brought together procurement professionals from all over. Two smart marketers in attendance were Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, a technology platform that’s
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