Brand Management

Why the “Write” Stuff Matters

Free-Photos / Pixabay Have you ever read an article and balked at the poor grammar it included? Or maybe your situation was a little different – maybe the blog post you read from your favorite company was written coherently and even with perfect grammar, but it still just didn’t sit well with you. It might …

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Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast

Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success. …

Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Brand Management – Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Popular is the last thing smart business people should want to be.” At least that’s the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week’s guest on Marketing Smarts. But whatever …

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Career Management – What Is Your ‘Signature Idea’? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Thought leadership means that you are actually leading, that you have something that inspires people to go into a different direction,” Mark Levy told me during this week’s episode of Marketing Smarts (you can listen to the podcast in its entirety below). He continued, …

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Marketing Strategy – Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I talk to Mike Troiano of Holland-Mark, a marketing strategy firm based in Boston, about the crisis in the traditional marketing communications function—which has, in his view, “lost a seat at the grown-up table.” “Marketers became …

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Social Media – The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! For several years now I’ve heard the term “social business” bandied about; and, to be honest, I never really thought about what the phrase meant. If I had been pressed, I would have said that “social businesses” are businesses built …

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General Management – No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Like many of us, I’ve led brainstorming sessions and adhered to the traditional “rules” of brainstorming: “Don’t criticize anyone’s ideas” and “Get as many ideas up there as possible and worry about quality later.” The problem is that although this …

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Social Media – If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Are we living in the Matrix, or just working in it? This week’s guest on Marketing Smarts, Maddie Grant, would tell you, straight up: It’s the latter.  To help make people aware of their situation and, more important, show them …

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Social Media – F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! We had a lot of fun recording the Marketing Smarts podcast down in Miami on May 16. Meeting so many smart marketers was great, and the Cafeina lounge (where we held the event) was cool and hip. Our guests were …

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of-Mouth – Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s sad as hell that just doing the right thing makes us a special company.” That’s what Andy Sernovitz told me during this week’s episode of Marketing Smarts when I asked him why he said, referring to word-of-mouth marketing, “Marketing …

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Marketing Strategy – Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Baratunde Thurston, former Director of Digital at The Onion and author of How to Be Black will be the opening keynote speaker at our B2B Forum in October (register before August 8 and save $300!). He will be talking about …

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Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Brands today are now publishers. That’s not news to anyone reading MarketingProfs. But how many people have really thought through what that implies? Yes, it means that brands need to think about their customers as an audience, they need to …

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