Brand Management

Why the “Write” Stuff Matters

Free-Photos / Pixabay Have you ever read an article and balked at the poor grammar it included? Or maybe your situation was a little different – maybe the blog post you read from your favorite company was written coherently and even with perfect grammar, but it still just didn’t sit well with you. It might …

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Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast

Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success. …

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Brand Management – Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Popular is the last thing smart business people should want to be.” At least that’s the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week’s guest on Marketing Smarts. But whatever …

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Career Management – What Is Your ‘Signature Idea’? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Thought leadership means that you are actually leading, that you have something that inspires people to go into a different direction,” Mark Levy told me during this week’s episode of Marketing Smarts (you can listen to the podcast in its entirety below). He continued, …

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Marketing Strategy – Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I talk to Mike Troiano of Holland-Mark, a marketing strategy firm based in Boston, about the crisis in the traditional marketing communications function—which has, in his view, “lost a seat at the grown-up table.” “Marketers became …

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Social Media – The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! For several years now I’ve heard the term “social business” bandied about; and, to be honest, I never really thought about what the phrase meant. If I had been pressed, I would have said that “social businesses” are businesses built …

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