Sometimes, waiting isn’t an option. Sometimes, your prospective customers need your help right this second. Certain trades come to mind: plumbers, locksmiths, tow truck drivers—the list goes on. If the problem your service solves often comes up unexpectedly, it’s likely that many of your prospects act with a sense of urgency. So it’s in your …
Google Call-Only Ads with No Headlines Cut CPA by 28% [Case Study] Read More »
Students tend to dread the CPA exam. Although they have been taking classes and studying for years now, the thought of having to sit for this rigorous evaluation is terrifying. The CPA Exam: What You Need to Know However, students who understand how the exam is scored often feel more confident walking in the door …
3 Things You Need to Know About the CPA Exam Scoring System Read More »
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New CPA Blogger / Cost Per Action WordPress Blog Website For Sale! Read More »
The full scale integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some of which are forced updates). When they work, these …
Optimizing your CPA in AdWords, (sorry, Google ADS), isn’t a one-size-fits-all solution. Unfortunately, there is no silver bullet that will work across every campaign to bring your efficiency to the optimal level, but don’t give up! There are tons of ways to optimize your CPA, and lucky for you I’ve broken them down for you …
At this point, keyword targeting can seem a little antiquated and probably the most univocal part of account management. I tend to view keywords as more supplemental to a mixed bag of strategies, campaign types, audience targeting, and more. However, while they may seem straightforward on the surface, we must still remain vigilant as match …
