CrossChannel

What Customers Expect with Cross-Channel Marketing

Cross-channel marketing may be a buzzword, but it’s always been a best practice. Even when a product clearly lends itself to a certain channel, customers are — and always have been — cross-channel. Take cars. Yes, there’s a reason you hear so many radio ads about automobiles: You usually listen while you’re driving one. That’s …

What Customers Expect with Cross-Channel Marketing Read More »

Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers

SANTA MONICA, Calif.–(BUSINESS WIRE)–May 14, 2019– After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190514005374/en/ Measured Screenshot: Facebook Incrementality (Photo: Business Wire) “The …

Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers Read More »

Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers | National

SANTA MONICA, Calif.–(BUSINESS WIRE)–May 14, 2019– After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190514005374/en/ Measured Screenshot: Facebook Incrementality (Photo: Business Wire) “The …

Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers | National Read More »